If you are not in the world of product, you may not realize how much goes into creating a collection. One of the earliest and most important considerations is MOQ, or minimum order quantity.
MOQ is typically the first question a brand asks a potential manufacturer and one of the first calculations a factory makes when evaluating a new client. It is a shared equation. Brands must estimate how much product they can realistically sell, while factories need to ensure that an order supports their team, their operations, and their level of craftsmanship. Even if a brand only produces once, the relationship still has to make sense for everyone involved.
Because of this, many factories require high minimums. Some begin around 300 units per style, while others start in the thousands. The numbers vary depending on location, scale, and the type of production.
I often think of this phase as a kind of dating process. You are searching for partners who value the same things you do and who are willing to meet you where you are, grow with you, and take your work seriously.
For our debut capsule, we spent nearly a year looking for the right manufacturing partners. We explored options in the United States, spoke with domestic factories, and connected with teams across Asia and Europe. After many conversations, emails, and rounds of financial planning, we ultimately found our partners in Portugal and Italy.
There were several reasons these factories felt right for Phillips. Ethics, craftsmanship, and environmental standards were all central to the decision, along with the ability to produce in small quantities without sacrificing quality.
We are proud to launch Phillips with a deliberately narrow approach to production. Creating fewer pieces allows us to stay close to the details, respect the craft, and take a clear stance against overproduction and waste.
With this philosophy in mind, we chose to mark each garment with its place in the collection. Like a print or a piece of artwork, every Phillips piece is hand numbered. It serves as a quiet reminder of where your garment sits within the series and of the care and intention behind its creation.
We hope you wear your piece with pride and keep it as something truly worth holding onto.